Tobi Nifesi
About Tobi Nifesi
Tobi Nifesi serves as the Head of Content at Keela, bringing extensive experience in content and product marketing across B2B and B2C sectors. With a background in Integrative Biology and Multimedia Journalism, Nifesi has contributed to various organizations and is recognized as a published author and ghostwriter.
Work at Keela
Tobi Nifesi has been serving as the Head of Content at Keela since 2020. In this role, he is responsible for overseeing the content strategy and execution, focusing on enhancing the organization's messaging and engagement across various platforms. His work involves managing multi-channel content initiatives that align with Keela's goals in the nonprofit technology sector. Nifesi's experience in both B2B and B2C environments supports his ability to create impactful content that resonates with diverse audiences.
Education and Expertise
Tobi Nifesi earned a Bachelor of Science in Integrative Biology from the University of Manitoba, completing his studies from 2011 to 2016. He furthered his education by obtaining a Certificate in Multimedia Journalism from the University of Toronto in 2021. Nifesi possesses expertise in running multi-channel content and product marketing campaigns, demonstrating proficiency in both B2B and B2C marketing strategies. His academic background and professional experience contribute to his comprehensive understanding of content development and marketing.
Background
Before joining Keela, Tobi Nifesi held various positions that contributed to his professional development. He worked as a Product Marketing Specialist at Connect the Doc, Inc. in Vancouver from 2020 to 2021. Prior to that, he was the Marketing Communications Manager at Bioscience Association Manitoba and the Communications Manager at Prairie Biosciences Canada, both in Winnipeg, from 2018 to 2019. His early career included roles such as Copywriter at FortisBC and Features Writer at Rogers Sports & Media, among others.
Achievements
Tobi Nifesi has made significant contributions to content development and marketing strategies for various organizations, including Hewlett-Packard Enterprise, Udemy, and Canal+. He is also a published author and ghostwriter, showcasing his writing skills and versatility in content creation. His ability to craft compelling narratives and marketing materials has been instrumental in driving engagement and brand awareness for the organizations he has worked with throughout his career.