Eerik Laes
About Eerik Laes
Eerik Laes is the Sales Enablement Manager at Keepit, with extensive experience in sales and business development roles across various companies and regions.
Current Role at Keepit
Eerik Laes serves as the Sales Enablement Manager at Keepit. Since joining the company in 2021, he has initiated the Sales Enablement Team to focus on empowering the revenue organization and customer-facing teams. In his role, Eerik oversees the deployment and management of Learning Management Systems (LMS) and Knowledge Management Systems (KMS) throughout the organization. He plays a crucial role in automating and integrating the tech stack, leveraging data-driven insights to support Keepit's rapid growth.
Previous Roles and Experience
Eerik Laes has accumulated extensive experience in sales and business development across various companies. He worked at Atobi as the Director of Sales and Business Development from 2020 to 2021. Prior to that, he was at Signaturit as the Sales Development Manager in 2020 and held multiple roles at Red Points from 2017 to 2020, including Head of Sales Enablement, Inside Sales SDR Manager, and Inside Sales SDR/Enterprise SDR. Eerik also worked at Regus, Samsung Electronics LHQ, Microsoft, Nokia, and Jaguar Land Rover América Latina e Caribe.
Education and Academic Background
Eerik Laes holds a Master's degree in Brand Management and Marketing Communication from Syddansk Universitet - University of Southern Denmark, completed between 2015 and 2017. He also earned a Bachelor of Business Administration (B.B.A.) from Universidade Anhembi Morumbi, which he pursued from 2008 to 2013. Additionally, he obtained a Bachelor of Laws (LLB) from the University of Social Sciences 'Lex'.
Key Responsibilities at Keepit
In his role at Keepit, Eerik Laes is responsible for developing and deploying sales enablement and certification programs. His efforts are focused on enabling Sales Development Representatives (SDRs), Account Executives, Partner Executives, and Partner representatives globally. This includes regions such as EMEA, US, and ANZ. Eerik's work in automation and tech stack integration is pivotal for making data-driven decisions to bolster Keepit's hypergrowth. He provides essential insights and tools to various teams to enhance their performance and efficiency.