Macarena Boucherie Martínez Vivot
About Macarena Boucherie Martínez Vivot
Macarena Boucherie Martínez Vivot is a Data Management Associate with a background in marketing and education. She has held various roles in marketing and teaching, contributing to digital transformation and customer experience initiatives.
Work at Keepler Data Tech
Macarena Boucherie Martínez Vivot serves as a Data Management Associate at Keepler Data Tech since 2023. In this role, she engages in data governance projects that aim to enhance customer experience. She has also contributed to cultural transformation initiatives within the organization, focusing on innovative ideas that drive digital transformation.
Current Academic Roles
Macarena currently holds a position as a Professor of Marketing at Universidad Camilo José Cela, starting in 2023. Additionally, she has been a Lecturer in Marketing at ELLE Education since 2022. Her academic roles reflect her commitment to educating future marketing professionals and sharing her expertise in the field.
Professional Background
Macarena has a diverse professional background in marketing and education. She previously worked at ELLE Education as a Marketing Programs professional from 2022 to 2023. She also served as a Seminar Series Coordinator at UN Women for five months in 2023. Her experience includes leadership roles at ¡appa!, where she was the Marketing & Communications Leader and Head of Loyalty from 2018 to 2022.
Education and Expertise
Macarena's educational background includes a Master's degree in Customer Experience: Innovation & Design Thinking from ESIC Business & Marketing School, completed in 2023. She also studied Communication at Universidad del CEMA, achieving a program in Brand Management in 2020. Her studies in marketing and communication are complemented by various language courses, including an Intensive English Course in New York and a Special Focus Programme in English for Work.
Previous Academic Experience
Macarena has previously taught at Universidad Complutense de Madrid as a Professor of Marketing from 2022 to 2023. Her teaching experience spans multiple institutions, showcasing her dedication to academic excellence and her ability to impart knowledge in the field of marketing.