Avishay Zohar
About Avishay Zohar
Avishay Zohar serves as the Director of Global Strategy at Kennametal, where he has worked since 2020. He has a diverse background in sales and marketing, with previous roles at Kennametal, Hanita Metal Works, Elbe Leading Technological Solutions, and Iscar Metals.
Current Role at Kennametal
Avishay Zohar currently serves as the Director of Global Strategy at Kennametal, a position he has held since 2020. His role involves overseeing strategic initiatives and aligning global business objectives. He has been instrumental in shaping the company's strategic direction in Israel and beyond.
Previous Experience at Kennametal
Prior to his current role, Avishay Zohar worked at Kennametal as the Director of Portfolio Marketing for WIDIA from 2016 to 2018. He also held the position of Regional Sales Manager for Israel, South Africa, and the UK within the WIDIA EMEA division from 2011 to 2016. His tenure at Kennametal has spanned various leadership roles, contributing to his comprehensive understanding of the company's operations.
Career Background
Avishay Zohar has a diverse career spanning several companies and roles. He began as an Assistant to the VP of Marketing & Development at Iscar Metals from 1993 to 1998. He then transitioned to Hanita Metal Works Ltd. as a Product Manager from 1998 to 2000, followed by a lengthy tenure at Elbe Leading Technological Solutions LTD as a Sales Manager Engineer from 2000 to 2011. His extensive experience includes managing sales teams across multiple regions, including the Americas, EMEA, and Asia-Pacific.
Leadership Style and Skills
Avishay Zohar is recognized for his unique approach to targeting focal points in global market business environments. He possesses high self-study capabilities and assertiveness, which contribute to his effective leadership style. His ability to empower talent in a multicultural business setting enhances team performance and drives organizational success.
Achievements in Sales and Marketing
Throughout his career, Avishay Zohar has demonstrated high representational ability as a senior executive in sales and marketing. His extensive experience in managing diverse sales teams and strategic initiatives has positioned him as a key player in driving business growth and market penetration across various regions.