Ben Whitmer
About Ben Whitmer
Ben Whitmer is the Director of Digital Customer Experience at Kennametal, where he has worked since 2020. He has extensive experience in eCommerce and digital marketing, having held leadership roles at various companies including Harry & David, AutoZone, and Terminix.
Current Role at Kennametal
Ben Whitmer serves as the Director of Digital Customer Experience at Kennametal, a position he has held since 2020. In this role, he focuses on utilizing digital solutions such as SAP Commerce Cloud, Adobe Experience Manager, and Adobe Analytics to drive eCommerce revenue. He is responsible for the product information management system, ensuring the accurate and efficient handling of product data. Additionally, he leads change management and digital asset management efforts as part of the company's digital transformation strategy.
Previous Experience in eCommerce and Digital Marketing
Prior to his current role, Ben Whitmer held several positions in eCommerce and digital marketing. He worked at AutoZone as the Director of eCommerce & Digital Marketing from 2018 to 2020. Before that, he served as the Director of eCommerce & Online Marketing at Harry & David from 2010 to 2013. His experience also includes roles at Stage Stores and Terminix, where he contributed to digital strategy and marketing initiatives.
Educational Background
Ben Whitmer studied at the University of Oregon Lundquist College of Business, where he earned an MBA with a focus on Finance and Business Strategy. He also holds a B.S. in Business Management from the University of Oregon. Additionally, he completed the Chief Digital Officer Program at Northwestern University's Kellogg School of Management from 2022 to 2023.
Digital Transformation Initiatives
At Kennametal, Ben Whitmer has implemented digital transformation initiatives aimed at enhancing self-service capabilities and lead generation through improved website experiences. His efforts focus on leveraging digital tools and strategies to optimize customer interactions and drive business growth.