Edson Gomes
About Edson Gomes
Edson Gomes is a Senior Conversion Rate Optimization and Online Merchandise professional currently working at Kennametal. He has extensive experience in digital marketing, analytics, and e-commerce, having held various roles in companies such as FANDOM, Kinguin, and NOS Portugal.
Current Role at Kennametal
Edson Gomes currently serves as the Senior Conversion Rate Optimization & Online Merchandise at Kennametal, a position he has held since 2023. In this role, he focuses on enhancing the online shopping experience and optimizing conversion rates through data-driven strategies. He collaborates with various teams to align product offerings with effective merchandising practices.
Previous Experience in Revenue Operations
Before his current role, Edson worked at FANDOM as a Revenue Operations Manager for five months in 2017 in Poland. His responsibilities included analyzing revenue streams and optimizing operational processes to enhance financial performance.
Expertise in Conversion Rate Optimization
Edson has extensive experience in conversion rate optimization, having previously worked as the Lead Conversion Rate Optimization Specialist at Kennametal from 2019 to 2023. He drives A/B testing initiatives and utilizes Adobe Analytics to assess site experience and product presentation performance, making recommendations based on data analysis and user feedback.
Educational Background
Edson Gomes studied Business Administration and Management at ISEG - Lisbon School of Economics & Management from 2008 to 2012, earning a degree. He also attended Universidade do Algarve for one year from 2007 to 2008, furthering his education in the same field.
Diverse Professional Background
Edson has held various roles across different companies, including positions as a Digital Strategist at Toro Performance Group and a Senior Marketing Specialist at Kinguin. His career spans multiple areas, including quality control, sales, and strategic partnerships, showcasing his versatility in the business and marketing sectors.