Jay Verellen
About Jay Verellen
Jay Verellen serves as the Director of Global Brand Strategy at Kennametal, a position he has held since 2020. His extensive career includes various roles in brand management and marketing, primarily at Kennametal and Seco Tools, spanning over two decades.
Current Role at Kennametal
Jay Verellen serves as the Director of Global Brand Strategy at Kennametal, a position he has held since 2020. In this role, he is responsible for overseeing the company's brand initiatives and ensuring alignment with global marketing strategies. His work is focused on enhancing brand visibility and market positioning within the manufacturing sector. He operates out of Latrobe, Pennsylvania.
Previous Experience at Kennametal
Before his current role, Jay Verellen held several positions at Kennametal. He was the Director of Marketing Operations from 2014 to 2016, where he managed marketing strategies and operations. He then served as the Director of Global Product Management from 2016 to 2018, overseeing product strategy and development. From 2018 to 2020, he worked as a District Business Manager, focusing on business growth in the Ohio and Western Pennsylvania regions.
Experience at Seco Tools
Jay Verellen worked at Seco Tools from 2004 to 2008. Initially, he served as a Technical Specialist in Cutting Tools for one year, where he provided expertise in cutting tool applications. He then transitioned to the role of Manager for the NAFTA Rotating Products Group from 2005 to 2008, managing product lines and operations in Warren, Michigan.
Early Career at Phillips Tool And Mould
Jay Verellen began his career at Phillips Tool And Mould (London) Limited, where he worked as a Computer Numerical Control (CNC) Machinist and Best Practice Development Lead from 1995 to 2004. During this nine-year tenure in London, Ontario, he developed skills in CNC machining and contributed to best practice initiatives within the company.
Education and Expertise
While specific educational details are not provided, Jay Verellen's extensive career in the manufacturing and machining sectors highlights his expertise in brand strategy, marketing operations, and product management. His professional journey reflects a deep understanding of the technical and operational aspects of the industry.