Molly Horrell
About Molly Horrell
Molly Horrell serves as the EMERGE Program Associate at Kennametal, where she has significantly improved the digital presence of the Construction Business Unit since 2020. Her efforts have led to notable increases in leads and website traffic, demonstrating her expertise in marketing and digital engagement.
Work at Kennametal
Molly Horrell has been serving as an EMERGE Program Associate at Kennametal since 2020. In this role, she has focused on enhancing the digital presence of the Construction Business Unit. Her efforts led to an 11-fold increase in leads, demonstrating her impact on the company's marketing strategies. Horrell also redesigned and marketed a monthly digital magazine, which significantly improved engagement metrics. Additionally, she integrated the Conforma CladTM site onto kennametal.com, resulting in a 98% increase in unique visitors.
Education and Expertise
Molly Horrell earned a Bachelor of Science in Business Administration (BSBA) from the University of Pittsburgh College of Business Administration. Her studies focused on Marketing and Supply Chain Management, providing her with a solid foundation in business principles and practices. This educational background supports her current role in digital marketing and program management at Kennametal.
Background
Prior to her position at Kennametal, Molly Horrell gained experience in various roles. She worked as a Sales and Marketing Intern at Dedicated Nursing Associates, Inc. from 2018 to 2019, and also held a position as a Human Resources Summer Associate at UPMC from 2019 to 2020. Additionally, she interned at R.J. Hedges & Associates from 2017 to 2018, where she further developed her skills in sales and marketing.
Achievements
During her tenure at Kennametal, Molly Horrell has achieved notable results in digital marketing initiatives. Her leadership in enhancing the digital presence of the Construction Business Unit has led to significant increases in leads and website traffic. The integration of the Conforma CladTM site onto the company website is another example of her contributions, resulting in a substantial rise in unique visitors.