Nur Sofi
About Nur Sofi
Nur Sofi is a Sales Engineer for Southeast Asia at Kennametal, specializing in business growth within the mining sector. With prior experience at Sandvik and a background in market penetration strategies, she has focused on earth cutting tools and wear solutions since 2013.
Work at Kennametal
Currently, Nur Sofi serves as a Sales Engineer for Southeast Asia at Kennametal, a position held since 2013. In this role, she focuses on the growth of business within the mining sector, specifically in earth cutting tools and wear solutions. Her responsibilities include developing strategies for market penetration and expanding operations in the region. Based in Latrobe, Pennsylvania, her work contributes to Kennametal's presence in Southeast Asia.
Previous Experience at Sandvik
Prior to her tenure at Kennametal, Nur Sofi worked at Sandvik as a Product Support Representative from 2009 to 2012. This role took place in Stockholm, Sweden, where she gained valuable experience in product support and client relations. Her time at Sandvik equipped her with skills that are applicable to her current role in sales engineering.
Education and Expertise
Nur Sofi studied at Universitas Mpu Tantular, where she acquired foundational knowledge that supports her career in engineering and sales. Her expertise includes developing strategies for market penetration in Southeast Asia and expanding business operations in the Indonesian and South Asian markets.
Market Development Strategies
Throughout her career, Nur Sofi has been instrumental in developing strategies for market penetration in Southeast Asia. Her focus on the mining sector has allowed her to identify growth opportunities and implement effective business strategies that enhance market presence.