Maria Victoria Ferrara
About Maria Victoria Ferrara
Maria Victoria Ferrara serves as the VP of Product at KickUp, bringing extensive experience in product management and strategy across various industries including education and technology. Her career includes significant roles at Teachers Pay Teachers, GSV Ventures, and Skillsoft, showcasing her expertise in scaling products and coaching teams in effective product management practices.
Current Role at KickUp
Maria Victoria Ferrara serves as the Vice President of Product at KickUp since 2024. In this role, she focuses on leading product development strategies and initiatives that align with the company's goals. Her experience in product management and strategy supports her efforts in enhancing user engagement and product effectiveness.
Previous Experience at Teachers Pay Teachers
Maria Victoria Ferrara held multiple roles at Teachers Pay Teachers from 2018 to 2024. She started as a Senior Product Manager and later advanced to Director of Product, Marketplace, overseeing product development and strategy. Additionally, she served as Group Product Manager, Marketplace for a brief period. Her tenure at the company involved scaling products and enhancing user experience.
Work History in Corporate Development and Strategy
Ferrara has a diverse work history that includes a position at Skillsoft as Strategy & Corporate Development from 2015 to 2016. She also worked at GSV Ventures as Vice President of the Investment Team from 2016 to 2017. Her roles in these organizations involved strategic planning and corporate development, contributing to her expertise in growth strategy.
Educational Background
Maria Victoria Ferrara studied at Stanford University, where she earned a Bachelor of Science (B.S.) in Civil Engineering and a Master of Science (M.S.) in Environmental Fluid Mechanics and Hydrology. Her education has provided a strong foundation for her analytical and problem-solving skills in product management and strategy.
Coaching and Product Management Approach
Ferrara emphasizes an outcome-oriented, user-focused, collaborative, and experimental approach to product management. She coaches teams to adopt these principles, fostering an environment that encourages innovation and responsiveness to user needs. Her leadership style reflects her commitment to effective product development.