Elenny Frometa
About Elenny Frometa
Elenny Frometa is an Associate Manager of Lifecycle Marketing at Kin Insurance, where she implements data-driven strategies to enhance customer engagement. She is also the Founder and Conversion Copywriter at WitCopy, with a background in Industrial and Organizational Psychology and Finance.
Work at Kin Insurance
Elenny Frometa serves as the Associate Manager of Lifecycle Marketing at Kin Insurance, a position she has held since 2022. In this role, she has implemented a data-first approach in lifecycle marketing campaigns, ensuring that every engagement is informed by actionable insights. Her focus on data-driven strategies has contributed to the effectiveness of marketing initiatives within the company.
Experience at WitCopy
Since 2021, Elenny Frometa has been the Founder and Conversion Copywriter at WitCopy, located in Clifton, New Jersey. In this capacity, she has developed her expertise in crafting compelling copy that drives conversions. Her work at WitCopy complements her marketing experience and showcases her entrepreneurial skills.
Previous Role at Lower
Elenny Frometa worked as the Lead Conversion Copywriter at Lower from 2020 to 2022. In this role, she focused on enhancing conversion rates through effective copywriting strategies. Her contributions during this period helped shape the company's messaging and customer engagement efforts.
Education and Expertise
Elenny Frometa holds a Bachelor's degree in Industrial and Organizational Psychology from the CUNY School of Professional Studies. She is currently pursuing a Master of Liberal Arts in Extension Studies with a focus on Finance at Harvard University, expected to complete in 2027. Her educational background supports her expertise in marketing and psychology, allowing her to understand consumer behavior effectively.
Achievements in Marketing
Elenny Frometa has achieved notable results in her marketing career, including a 33% decrease in unsubscribe rates through strategic A/B testing of messaging, headlines, designs, and calls to action (CTAs). Additionally, she has collaborated with sales and underwriting teams to enhance customer journey clarity, resulting in zero complaints from leads. Her specialization in leveraging liquid tags has streamlined email editing processes, significantly reducing compliance check times.