Jennifer Sims Benowitz
About Jennifer Sims Benowitz
Jennifer Sims Benowitz serves as the Sr. Director of Acquisition Marketing at Kin Insurance, bringing extensive experience in marketing across various industries. Her career includes significant roles at companies such as FanDuel Inc., LendingTree, and LightStream, where she specialized in omnichannel attribution and data-driven marketing strategies.
Current Role at Kin Insurance
Jennifer Sims Benowitz serves as the Sr. Director of Acquisition Marketing at Kin Insurance. She has held this position since 2023, contributing to the company's marketing strategies in San Diego, California. In her role, she focuses on optimizing customer acquisition efforts and enhancing marketing performance.
Previous Experience in Marketing
Jennifer has extensive experience in various marketing roles across multiple organizations. She worked at FanDuel Inc. as the Director of Broadcast Marketing from 2014 to 2017. Prior to that, she held positions at Provide Commerce, including Channel Manager and Sr. Manager in Media Marketing. Her experience also includes roles at LendingTree, The Control Group, and LightStream, where she advanced to SVP, Group Manager in Direct Response Marketing.
Education and Expertise
Jennifer holds a Bachelor of Business Administration (BBA) in Marketing from Northeastern University, where she studied from 1996 to 1998. She also earned a BSBA in Marketing from the University of Connecticut, attending from 1998 to 2000. Her academic background complements her expertise in omnichannel attribution, Marketing Mix Modeling, and data-driven marketing strategies.
Background in Marketing Channels
Jennifer has a strong background in managing both traditional and digital marketing channels. Her experience includes direct response television (DRTV), radio, and podcasts. She has developed and overseen strategic marketing plans that emphasize data-driven decision-making, ensuring effective marketing outcomes.
Voice of the Customer Programs
Jennifer has expertise in leading Voice of the Customer (VoC) programs. These initiatives focus on enhancing customer satisfaction and gathering insights to inform marketing strategies. Her approach aims to align marketing efforts with customer needs and preferences.