Mandy Szeto
About Mandy Szeto
Mandy Szeto is a Marketing Analytics Manager with extensive experience in marketing and analytics across various industries. She has held positions at companies such as Kin Insurance, Avail Car Sharing, and Panalpina, where she developed data-driven processes and provided strategic recommendations to influence business decisions.
Work at Kin Insurance
Mandy Szeto has been serving as the Marketing Analytics Manager at Kin Insurance since 2023. In this role, she focuses on leveraging data analytics to drive marketing strategies and improve overall performance. Her responsibilities include managing marketing budgets, automating marketing processes, and providing insights that support strategic decision-making.
Previous Experience in Marketing Analytics
Prior to her current position, Mandy Szeto worked as a Marketing Analyst at Avail Car Sharing from 2021 to 2023. She also held the role of Marketing Manager for North America at SGS from 2017 to 2020. Her experience includes performing in-depth analysis using business intelligence tools and providing strategic recommendations based on performance analysis.
Background in Marketing and Management
Mandy Szeto has a diverse background in marketing and management, having worked at various companies in different capacities. She was a Performance Manager at Panalpina in 2015 and served as a Marketing Manager at GEODIS Freight Forwarding from 2015 to 2016. Her early career included roles as a Management Trainee at Panalpina, where she gained foundational experience in marketing and operations.
Education and Expertise
Mandy Szeto holds an MBA in Marketing & Supply Chain Management from Rutgers University - Newark, where she studied from 2010 to 2012. She also earned a Bachelor of Science in Civil Engineering from Rutgers University. Her educational background complements her professional experience, allowing her to build robust analytics foundations and establish data-driven processes.
Achievements in Marketing Analytics
Throughout her career, Mandy Szeto has demonstrated expertise in automating marketing processes using ETL tools, which has enhanced efficiency and accuracy in data handling. She has successfully managed marketing budgets and strategies, showcasing strong financial acumen and strategic planning skills. Her analytical capabilities have influenced key business decisions through comprehensive insights.