Matt Samson
About Matt Samson
Matt Samson serves as the Head of Research at Kin Insurance, where he has worked since 2023. He has extensive experience in UX research and analytics, having held positions at notable companies including Sendoso and Google, and holds a PhD in Psychology from the University of Cambridge.
Work at Kin Insurance
Matt Samson serves as the Head of Research at Kin Insurance, a position he has held since 2023. In this role, he has led the development of a customer-centric vision for the company's proprietary internal tools, which has resulted in significant improvements in top-of-funnel conversions. Additionally, he has played a key role in establishing new data-backed brand positioning for Kin, contributing to the company's strategic marketing efforts.
Previous Experience in UX Research
Prior to his current role, Matt Samson worked at Sendoso as a UX Research Manager from 2021 to 2023. He also held the position of Senior UX Researcher at Sendoso for four months in 2021. His experience includes a two-year tenure at Google as a Quantitative UX Researcher, where he contributed to the creation of new ad formats that generated significant revenue. His background includes creating customer-led growth strategies, particularly following Sendoso's $100 million Series C funding.
Education and Expertise
Matt Samson has a robust academic background, having earned a Doctor of Philosophy (PhD) in Psychology from the University of Cambridge, where he studied from 2014 to 2018. He also holds a Master of Philosophy (MPhil) in Social & Developmental Psychology from the same institution, completed in 2014. His undergraduate degree is a Bachelor of Arts (B.A.) in Psychology from Macquarie University, obtained between 2009 and 2013. His PhD research focused on happiness, which informs his approach to user experience and research methodologies.
Consulting Experience
Before his roles in UX research, Matt Samson worked as an Advanced Analytics Consultant at McKinsey & Company for four months in 2016. This experience provided him with a strong foundation in analytics and consulting, enhancing his skills in data-driven decision-making and strategic insights.
Leadership Roles
During his time at the University of Cambridge, Matt Samson held the position of Graduate Society President at Trinity Hall from 2014 to 2015. In addition to his leadership role, he also served as a Psychology Teacher at the University of Cambridge from 2014 to 2018, contributing to the academic development of students in the field of psychology.