Alexa Cheater
About Alexa Cheater
Alexa Cheater serves as the Senior Director of Solutions Marketing at Kinaxis, where she has worked in various marketing roles since 2015. She holds a Bachelor (Honours) in Journalism from the University of King's College and advocates for simplifying marketing messages and prioritizing storytelling in marketing strategies.
Current Role at Kinaxis
Alexa Cheater serves as the Senior Director of Solutions Marketing at Kinaxis, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that resonate with target audiences. Her responsibilities include overseeing marketing initiatives that simplify complex messages and create personalized experiences.
Previous Positions at Kinaxis
Alexa Cheater has held multiple roles at Kinaxis, contributing to various aspects of marketing. She served as the Director of Product Marketing from 2021 to 2024, and prior to that, she was the Solutions Marketing Senior Manager from 2019 to 2021. Her career at Kinaxis began as a Marketing Content Manager from 2016 to 2017, followed by a role as Product Marketing Manager from 2017 to 2019, and Social Media/Public Relations Manager from 2015 to 2016.
Education and Expertise
Alexa Cheater studied Journalism at the University of King's College, where she earned a Bachelor (Honours) degree from 2002 to 2006. Additionally, she completed courses in InDesign Basics and Basic HTML & CSS at Sessions College in 2013. Her educational background supports her expertise in marketing and communications.
Marketing Philosophy
Alexa Cheater advocates for simplifying complex marketing messages to enhance audience engagement. She emphasizes the importance of storytelling over selling in marketing strategies and focuses on creating conversational marketing approaches. Her belief in personalized, emotion-based marketing experiences guides her work in the field.
Prior Experience
Before joining Kinaxis, Alexa Cheater worked as a Communications Specialist at CAA North & East Ontario from 2013 to 2015. This role allowed her to develop her skills in communications and marketing, which she later applied in her various positions at Kinaxis.