Barbara Collins
About Barbara Collins
Barbara Collins is a Marketing Database Manager at Kinaxis, where she has worked since 2022. She has extensive experience in database management and operations, having previously held roles at JPMorgan Chase and Ruffalo Noel Levitz, and she actively volunteers as an EMT and ski patrol first responder.
Work at Kinaxis
Barbara Collins currently serves as the Marketing Database Manager at Kinaxis, a position she has held since 2022. In this role, she is responsible for implementing and supporting database platform upgrades and feature enhancements in collaboration with Business Systems. Prior to her current position, she worked as a Marketing Database Specialist at Kinaxis from 2020 to 2022. Her experience at Kinaxis highlights her expertise in database management and marketing operations.
Previous Experience in Operations Management
Before joining Kinaxis, Barbara Collins worked at JPMorgan Chase as an Operations Manager from 1990 to 1997. This role spanned seven years and provided her with foundational experience in operations management. Additionally, she held the position of Senior Sales Operations Manager at Ruffalo Noel Levitz from 2016 to 2020, where she focused on sales operations in the Rochester, New York Area.
Education and Expertise
Barbara Collins studied at Monroe Community College, where she earned an Associate's degree in Business Administration and Management from 1988 to 1991. She furthered her education at Roberts Wesleyan College, achieving a Bachelor of Science in Organizational Management in 1997. Her educational background supports her expertise in database management and operational strategies.
Database Management Skills
In her current role, Barbara Collins leads the onboarding process for multiple database platforms within Salesforce, including ZoomInfo, 6Sense, Cloudingo, and LeadIQ. She collaborates closely with Business Development Representatives to identify accounts with buying signals and sources new contacts for those accounts. Additionally, she develops database strategies to expand target account contacts across various regions and improves data processes by prioritizing requests and creating automated strategies.
Volunteer Work and Community Involvement
Barbara Collins actively volunteers as an EMT and serves as a first responder for ski patrol during the winter months. Her commitment to community service reflects her dedication to helping others and her involvement in emergency response efforts.