Faye Baker
About Faye Baker
Faye Baker is a content marketer with over 25 years of experience in marketing, public relations, and journalism, currently working at Kinaxis in Leicestershire, England. She has held various marketing roles across multiple companies, including Golley Slater, Snapfulfil Cloud WMS, and LLamasoft, and possesses expertise in supply chain and SaaS software.
Work at Kinaxis
Faye Baker currently serves as a Content Marketer at Kinaxis, a position she has held since 2023. In this role, she focuses on developing content strategies that enhance brand visibility and engagement. Prior to her current position, she worked as Manager of Product Marketing at Kinaxis from 2022 to 2023, where she contributed to marketing initiatives related to product offerings. Her work at Kinaxis is supported by her extensive background in marketing and supply chain expertise.
Previous Experience in Marketing
Faye Baker has over 25 years of experience in marketing, public relations, and journalism. She worked at Golley Slater as Account Director from 1999 to 2006, where she managed client accounts and marketing strategies. Following this, she served as Marketing Manager at Snapfulfil Cloud WMS from 2015 to 2018, and as Senior Marketing Manager - EMEA at LLamasoft, Inc. from 2018 to 2021. Additionally, she held roles at project44 and Aptean, further enhancing her marketing skills and industry knowledge.
Education and Expertise
Faye Baker studied at Newcastle University, where she earned a BA (Hons) in English Language with a 2.1 classification from 1991 to 1994. Her academic background supports her expertise in copywriting and content development. She specializes in developing integrated B2B marketing campaigns aimed at driving brand awareness and generating demand. Her domain expertise includes supply chain and SaaS software, which complements her marketing capabilities.
Skills and Specializations
Faye Baker possesses a diverse skill set that includes brand development, crisis management, and budget management. She has significant experience in executing 'always-on' marketing campaigns that focus on B2B strategies. Her strong background in copywriting and content development allows her to create impactful marketing materials. Faye's extensive experience in the supply chain sector further enhances her ability to connect with target audiences effectively.