Margaret Franco
About Margaret Franco
Margaret Franco serves as the Chief Marketing Officer at Kinaxis, where she leads marketing and demand generation efforts. With extensive experience in various leadership roles across multiple technology companies, she focuses on simplifying complex technology solutions for customers.
Current Role at Kinaxis
Margaret Franco serves as the Chief Marketing Officer at Kinaxis, a prominent SaaS provider specializing in supply chain management. She has held this position since 2023 and is based in London, England. In her role, she leads the marketing and demand generation organization, focusing on strategies that enhance customer engagement and drive business growth.
Previous Experience at Halliburton
Prior to her current role, Margaret Franco worked at Halliburton as an Inventory Control Manager from 1993 to 1996. During her three years at Halliburton, she gained valuable experience in inventory management, contributing to operational efficiencies within the organization.
Career at Dell Technologies
Margaret Franco has an extensive background at Dell Technologies, where she held several key positions. She served as Executive Director for Global Business Desktop and Notebook Marketing and Development from 2005 to 2009, and later as Executive Director of Datacentre Marketing for Europe, the Middle East, and Africa from 2012 to 2016. She also held the role of Senior Vice President for Europe, the Middle East, and Africa Marketing from 2016 to 2020, accumulating a total of over eight years of experience at Dell.
Educational Background
Margaret Franco studied at the University of Houston, where she earned an MBA with a focus on Marketing and Spanish Studies from 2002 to 2005. She also attended Southern Methodist University, obtaining a Bachelor of Science degree in Political Science. Her educational background supports her diverse skill set in marketing and business strategy.
Expertise and Skills
Margaret Franco possesses a diverse skill set that encompasses various disciplines in sales and marketing. She has global and regional responsibilities and focuses on demystifying complex technology solutions for customers and businesses. Her approach includes acting as a change agent to help organizations transform by identifying business needs and providing strategic solutions. She emphasizes the importance of listening to understand the needs of customers, organizations, and communities.