Maryam Zarif
About Maryam Zarif
Maryam Zarif serves as the Head of Global Demand Generation at Kinaxis, a position she has held since 2023. Previously, she held various marketing roles at project44 and Blue Yonder, contributing significantly to demand generation and account-based marketing strategies in the EMEA and APAC regions.
Current Role at Kinaxis
Maryam Zarif serves as the Head of Global Demand Generation at Kinaxis, a position she has held since 2023. Based in London, England, she focuses on developing and executing strategies to drive demand generation on a global scale. Her role involves overseeing marketing initiatives that align with the company's objectives and enhance its market presence.
Previous Experience at project44
Prior to her current role, Maryam Zarif worked at project44 as the Vice President of Marketing for EMEA and APAC from 2022 to 2023. In this capacity, she was responsible for leading marketing strategies across the Europe, Middle East, Africa, and Asia-Pacific regions. Her tenure lasted for 11 months, during which she contributed to the company's marketing efforts in these key markets.
Career at Blue Yonder
Maryam Zarif has extensive experience at Blue Yonder, where she held multiple positions. She served as the Senior Marketing Director for EMEA Campaigns and Account Based Marketing from 2020 to 2022. Before that, she was the Sr Marketing Manager for Account Based Marketing in the EMEA region from 2018 to 2020. Her roles involved developing targeted marketing campaigns and strategies to engage clients in the EMEA market.
Educational Background
Maryam Zarif completed her Master of Science in Marketing and International Management at Henley Business School from 2009 to 2010. This educational background provided her with a solid foundation in marketing principles and international business strategies, which she has applied throughout her career in various marketing leadership roles.