Michelle. Newton
About Michelle. Newton
Michelle Newton serves as the Senior Director of Field & Partner Marketing at Kinaxis, where she has worked since 2019. With a background in integrated marketing programs and extensive experience across various industries, she has held several marketing roles, including positions at UTL - Supply Chain Innovators and Norbert Dentressangle UK.
Current Role at Kinaxis
Michelle Newton serves as the Senior Director of Field & Partner Marketing at Kinaxis. She has held this position since 2019, contributing to the company's marketing strategies and initiatives. Her role focuses on enhancing partner relationships and driving field marketing efforts to support business growth.
Previous Experience in Marketing
Prior to her current role, Michelle Newton held several marketing positions across various organizations. She worked as the Head of Marketing at UTL - Supply Chain Innovators from 2013 to 2015. Before that, she served as the Marketing & PR Manager at Norbert Dentressangle UK for six years, from 2007 to 2013. Additionally, she was a Marketing Executive at Bauer Media for nine months in 2006 and spent four years as the Group Marketing Coordinator at Marshall Motor Group from 2001 to 2005.
Educational Background
Michelle Newton has a solid educational foundation in marketing and public relations. She studied at Loughborough University, where she earned a Professional Postgraduate Diploma in Marketing from 2004 to 2007. Additionally, she completed a CIPR Diploma in Public Relations at Cambridge Marketing College from 2008 to 2009. Earlier, she attended Brooksby Melton College, achieving a GNVQ Advanced in Leisure and Tourism from 1996 to 1998.
Specializations and Expertise
Michelle specializes in integrated marketing programs and marketing automation. She possesses expertise in pipeline generation and business development, with a strong background in public relations and partner marketing. Her extensive experience spans various industries, including Supply Chain, Logistics, Automotive, Publishing, and Software.
Involvement in Field Marketing
Throughout her career, Michelle Newton has been actively involved in field marketing and demand generation programs. Her work focuses on creating effective marketing strategies that drive engagement and support business objectives across the organizations she has worked for.