Shi Wan Yuen
About Shi Wan Yuen
Shi Wan Yuen serves as the APAC Field Marketing Manager at Kinaxis, a position he has held since 2021 in Singapore. With over a decade of experience in B2B marketing across the South East Asia region, he actively seeks to enhance his expertise in APAC marketing and cultural understanding.
Work at Kinaxis
Shi Wan Yuen has been serving as the APAC Field Marketing Manager at Kinaxis since 2021. In this role, he focuses on expanding the company's marketing efforts across the Asia-Pacific region. His responsibilities include collaborating with the APAC team and the Director to scale business operations. He has been instrumental in implementing marketing strategies that cater to the diverse cultural landscape of the region.
Previous Experience in Marketing
Before joining Kinaxis, Shi Wan Yuen worked at Cognex Corporation as a Marketing Manager from 2016 to 2021. He also held the position of Marketing Manager at Flightglobal for 11 months in 2014-2015. His career began at EMC, where he served as a Channel Marketing Executive from 2010 to 2012, and he later advanced to the role of Senior Marketing Specialist at Cognex Corporation from 2012 to 2014.
Education and Expertise
Shi Wan Yuen holds a Diploma in Information Technology from Singapore Polytechnic, which he completed from 2002 to 2005. He furthered his education at the Singapore Institute of Management, where he earned a Bachelor of Science in Management from 2005 to 2008. His educational background supports his extensive experience in B2B marketing, particularly in the South East Asia region.
Cultural Understanding and Career Development
Since embarking on his role at Kinaxis, Shi Wan Yuen has actively sought to enhance his understanding of different cultures within the APAC region. His career transition in November 2021 aimed to broaden his expertise in field marketing beyond South East Asia, reflecting his commitment to adapting marketing strategies to diverse cultural contexts.
B2B Marketing Experience
Shi Wan Yuen has over a decade of experience in B2B marketing, primarily focused on the South East Asia region before expanding into a broader APAC role. His extensive background in marketing positions him as a knowledgeable professional in the field, capable of addressing the unique challenges and opportunities present in the APAC market.