Susan Gosnell
About Susan Gosnell
Susan Gosnell serves as the Senior Industry Marketing Lead at Kinaxis, a position she has held since 2022. With extensive experience in marketing management across various companies, she specializes in B2B software, supply chain, and data security.
Work at Kinaxis
Susan Gosnell has been serving as the Senior Industry Marketing Lead at Kinaxis since 2022. In this role, she focuses on developing and executing marketing strategies tailored to the company's industry needs. Based in Denver, Colorado, she operates in a remote capacity, contributing to Kinaxis's objectives in the supply chain and technology sectors.
Previous Experience at Loftware
Before joining Kinaxis, Susan held multiple positions at Loftware. She worked as the Marketing Manager for Industry from 2021 to 2022, where she managed marketing initiatives. Prior to that, she served as the Product Marketing Manager from 2020 to 2022, and as the Marketing Communications Manager - Americas from 2014 to 2020, gaining extensive experience in marketing communications and product strategy.
Background in Marketing Management
Susan's career includes significant roles in marketing management across various organizations. She worked at PKWARE, Inc. as a Marketing Manager from 2006 to 2008 and later as the Marketing Communications Manager from 2011 to 2014. Additionally, she was a Marketing Manager at Kahler Slater from 2008 to 2011, where she developed her skills in strategic marketing and communications.
Education and Expertise
Susan Gosnell earned her Bachelor of Arts degree in Communication from the University of Wisconsin-Stevens Point, where she studied from 1994 to 1998. Her expertise encompasses strategic planning, lead generation, public relations, video scripting, and sales pursuit management, particularly in the B2B software and supply chain sectors.
Skills and Specializations
Susan specializes in various areas including supply chain management, data security, and technology architecture. Her skills in strategic planning and execution have been instrumental in her roles, allowing her to effectively manage marketing initiatives and communications within the organizations she has worked for.