Tina Bucchio
About Tina Bucchio
Tina Bucchio serves as the Director of Marketing Operations at Kinaxis, where she has worked since 2021. With extensive experience in marketing roles across various companies, she specializes in marketing funnel compliance, database management, and data-driven decision-making.
Work at Kinaxis
Tina Bucchio currently serves as the Director of Marketing Operations at Kinaxis, a position she has held since 2021. In this role, she manages a marketing budget exceeding $16 million and oversees compliance and tracking of the marketing funnel. Bucchio is recognized as a subject matter expert in Oracle Eloqua and Salesforce.com, ensuring effective marketing operations. She also leads proof of concept efforts to test and validate software solutions for marketing initiatives. Prior to her current role, she was the Senior Manager of Marketing Operations at Kinaxis from 2018 to 2021.
Previous Experience in Marketing Operations
Before joining Kinaxis, Tina Bucchio held various positions in marketing operations across several companies. She worked at Mercury Systems as a Marketing Systems Administrator from 2010 to 2013. Following this, she served as Marketing Operations Manager at Nuance Communications for one year in 2013. Bucchio also worked at Demandware as Senior Manager of the Demand Center from 2014 to 2016 and at Salesforce as Director of the Global Demand Center from 2016 to 2017. Her experience includes managing marketing systems and operations in diverse environments.
Education and Expertise
Tina Bucchio studied at Fitchburg State University, where she earned a Bachelor of Science in Business Administration with a focus on Marketing. Her educational background supports her extensive career in marketing operations, where she has developed expertise in managing marketing technologies, data analytics, and budget management. Bucchio is also recognized for her certifications, including being Eloqua Masters Accredited and a Salesforce.com Certified Administrator.
Background in Marketing Management
Tina Bucchio has a robust background in marketing management, having worked in various capacities since 2000. Her early career included roles such as Marketing Communications Manager at Datawatch from 2000 to 2006 and Marketing Manager at NaviSite from 2006 to 2007. She also held positions at Imprivata, where she was the Lead Generation Marketing Manager in 2008 and later the Sales and Marketing Applications Manager from 2008 to 2010. Her diverse experiences have contributed to her comprehensive understanding of marketing strategies and operations.
Achievements in Marketing Operations
Throughout her career, Tina Bucchio has achieved significant milestones in marketing operations. At Kinaxis, she develops and maintains critical marketing metrics, custom reports, and dashboards that facilitate data-driven decision-making. She has also managed and grown the contact database using advanced data technologies such as ZoomInfo and Cognism. Bucchio's leadership in proof of concept efforts for marketing software solutions demonstrates her commitment to innovation and effectiveness in marketing initiatives.