Sydney Alexander
About Sydney Alexander
Sydney Alexander is the Director of Content Marketing at Kindbody, where she utilizes a decade of experience in digital content and performance marketing to develop innovative campaigns. She holds a Bachelor of Arts in Sociology and Communications from McGill University and is currently pursuing a Master of Science in Arts, Entertainment, and Media Management at The New School.
Work at Kindbody
Sydney Alexander serves as the Director of Content Marketing at Kindbody, a role she has held since 2021. In this position, she utilizes her decade of experience in digital content and performance marketing to develop innovative campaigns. She has created a comprehensive content marketing strategy that aligns with Kindbody's mission to revolutionize fertility and family-building care. Her strong focus on wellness complements the company's services, enhancing the overall marketing approach.
Education and Expertise
Sydney Alexander has a diverse educational background. She studied Sociology and Communications at McGill University, earning a Bachelor of Arts (B.A.) from 2009 to 2013. Prior to that, she attended Dawson College, where she studied Psychology and achieved a D.E.C. from 2008 to 2010. Currently, she is pursuing a Master of Science (MS) in Arts, Entertainment, and Media Management at The New School since 2016. Additionally, she completed a Holistic Health Coach program at the Institute for Integrative Nutrition from 2020 to 2021.
Professional Background
Before joining Kindbody, Sydney Alexander held several marketing roles that contributed to her expertise. She worked as a Marketing Coordinator at Stingray from 2013 to 2016, followed by a position as a Digital Marketing Specialist at the same company until 2018. She then served as a Project Manager at CRM Management for six months in 2019. Following this, she was the Digital Director at Exhale Spa from 2019 to 2021, where she further honed her skills in digital marketing.
Achievements in Marketing
Sydney Alexander has developed a strong marketing portfolio throughout her career. At Kindbody, she has successfully implemented a content marketing strategy that aligns with the company's goals. Her experience in various marketing roles has equipped her with the skills necessary to lead initiatives with a strategic vision. Her focus on wellness in marketing is particularly relevant to Kindbody's emphasis on fertility and family-building services.