Alexis Colas
About Alexis Colas
Alexis Colas is a Senior User Acquisition Specialist at Unibet France, where he focuses on growth and acquisition strategies. He has a diverse background in digital marketing, having worked in various roles across notable companies in France and holds multiple master's degrees in management.
Work at Kindred Group
Alexis Colas holds the position of Senior User Acquisition Specialist in the Growth & Acquisition department at Unibet France, a subsidiary of Kindred Group plc. Since joining in 2021, Alexis has been responsible for developing and implementing user acquisition strategies tailored to the French market. This role involves managing a variety of digital campaigns, including Programmatic Display and Programmatic TV, to enhance customer engagement and drive growth.
Previous Experience in Digital Marketing
Prior to joining Kindred Group, Alexis worked at Numberly (1000mercis Group) as a Programmatic & Social Media Trader from 2019 to 2021. In this role, Alexis focused on executing programmatic advertising strategies. Additionally, Alexis served as an Affiliate and Display Sales Manager at Rakuten Advertising from 2018 to 2019, where responsibilities included managing affiliate marketing initiatives. Alexis also held positions at France Télévisions Publicité, first as Chef de publicité junior from 2017 to 2018 and then as Assistant chef de publicité in 2017.
Education and Expertise
Alexis Colas has a solid educational background in management. Alexis earned a Master's degree in Management from SKEMA Business School, studying from 2014 to 2018. Additionally, Alexis studied at North Carolina State University and obtained another Master's degree in Management in 2015. Prior to these achievements, Alexis completed a two-year preparatory course in Economy at CPGE, lycée Vial, Nantes, from 2012 to 2014, aimed at entering top French business schools. Alexis also studied at Soochow University in China, where a Master's degree in Management was achieved in 2016.
Digital Campaign Management Skills
In the role of Senior User Acquisition Specialist, Alexis Colas utilizes various digital platforms and tools to implement effective acquisition strategies. These include DV360, Xandr, and Snapchat for digital marketing efforts. Alexis employs advanced analytics tools such as PowerBI and Moat Analytics for performance reporting of media campaigns. Furthermore, Alexis explores innovative advertising channels, including Native Advertising and DCO Solutions, and contributes to initiatives focused on media attribution.
Collaboration and Project Management
Alexis Colas collaborates with external agencies and internal teams to ensure the successful execution of marketing projects. This includes working closely with graphic designers and developers to align campaign objectives with creative outputs. The ability to manage diverse teams and projects is a key aspect of Alexis's role, facilitating effective communication and project delivery across various digital marketing initiatives.