Andrea Alessio
About Andrea Alessio
Andrea Alessio is a Performance Marketing Analyst with extensive experience in digital marketing and data analysis. He has held various positions at notable companies, including Dentsu Aegis Network and ZenithOptimedia Group, and currently works at Kindred Group plc.
Current Role at Kindred Group
Andrea Alessio has been serving as a Performance Marketing Analyst at Kindred Group plc since 2018. In this role, Alessio focuses on analyzing marketing performance and optimizing campaigns to enhance overall effectiveness. The position requires a deep understanding of the digital marketing landscape, which Alessio applies to improve the company's marketing strategies.
Previous Experience in Digital Marketing
Prior to joining Kindred Group, Andrea Alessio held various positions within the Dentsu Aegis Network. From 2017 to 2018, Alessio worked as a Digital Account Director, overseeing digital marketing initiatives. Earlier, from 2015 to 2017, Alessio served as an Account Manager in London, where responsibilities included managing client accounts and ensuring successful campaign execution. Alessio's career in marketing began at ZenithOptimedia Group I The ROI Agency, where Alessio worked as an Account Assistant from 2012 to 2013 and later as an Account Executive from 2013 to 2015.
Education and Qualifications
Andrea Alessio earned a Bachelor's degree in Advertising and Marketing from the University of Greenwich, completing the program from 2008 to 2011. This educational background provided Alessio with foundational knowledge in marketing principles and strategies, which has been applied throughout Alessio's career in various marketing roles.
Technical Skills and Expertise
Andrea Alessio possesses extensive skills in web development, specifically in creating web applications using Django. Additionally, Alessio has developed automated processes for daily analysis of marketing data, focusing on evaluating the performance of various digital marketing campaigns, including RTB, Paid Social, Mobile, and PPC. Alessio is also proficient in creating complex Business Intelligence dashboards using Microsoft Power BI, which aids in data visualization and decision-making.
Knowledge of Digital Marketing Ecosystem
Andrea Alessio has extensive knowledge of the digital marketing ecosystem, including Demand-Side Platforms (DSPs), Ad Servers, Ad Exchanges, and Data Management Platforms (DMPs). This expertise enables Alessio to navigate and leverage various tools and technologies effectively to enhance marketing performance and drive strategic initiatives.