Andrew Willis
About Andrew Willis
Andrew Willis serves as the Unibet Brand Manager at Kindred Group plc, where he has successfully managed brand campaigns and implemented customer feedback systems to enhance market presence and customer satisfaction. He has a background in marketing and brand management, with previous roles at various agencies and a strong educational foundation in business administration.
Work at Kindred Group
Andrew Willis has been serving as the Unibet Brand Manager at Kindred Group plc since 2020. In this role, he has successfully managed brand campaigns that significantly increased Unibet's market presence in the UK. Willis has implemented a customer feedback system that resulted in a 20% increase in customer satisfaction scores. Additionally, he developed a comprehensive brand training program for new hires to ensure consistent brand messaging. He also played a key role in launching a new digital marketing strategy that improved customer engagement.
Previous Experience in Marketing
Before joining Kindred Group, Andrew Willis held several positions in marketing and account management. He worked as a Senior Account Manager at Sectorlight Marketing & Design for six months in 2019, and at Ruin Studio for one year from 2018 to 2019, both in London. Prior to that, he served as a Manager at LiquidChefs SA from 2009 to 2012 in Cape Town. He also worked as a Senior Account Manager at Dreamsmiths for four years from 2013 to 2017 in the Cape Town Area.
Education and Expertise
Andrew Willis has a strong educational background in marketing and management. He studied at Cannons Creek from 2003 to 2007. He then pursued a Bachelor of Business Administration (BBA) at IMM, completing his studies from 2008 to 2011. In 2021, he furthered his expertise by completing a Marketing Week Mini MBA with Mark Ritson, focusing on Brand Management.
Industry Contributions
Andrew Willis has actively participated in industry panels discussing the future of brand management in the digital age. His insights and experiences contribute to the ongoing dialogue about effective brand strategies in a rapidly changing environment.