Angelo Di Lascio
About Angelo Di Lascio
Angelo Di Lascio serves as the Head of Biddable Media at Kindred Group plc, where he oversees performance marketing and acquisition strategies across EMEA and North America. He has a strong background in digital marketing, having previously held positions at FCB Inferno and Starcom Mediavest Group, and he authored a book on marketing in the Chinese food sector.
Current Role at Kindred Group
Angelo Di Lascio serves as the Head of Biddable Media (Performance Marketing & Acquisition) at Kindred Group plc since 2018. In this role, he oversees the digital marketing profit and loss for the EMEA region and manages a team of 16 professionals across various digital marketing channels. His responsibilities include steering performance marketing efforts across 15 markets in EMEA and North America, ensuring alignment with strategic objectives.
Previous Experience in Digital Marketing
Prior to his current position, Di Lascio held several roles that contributed to his expertise in digital marketing. He worked at FCB Inferno as a Digital Media Executive from 2014 to 2015 in Tallinn. He also served as a Senior Search Executive at Starcom Mediavest Group from 2015 to 2016 in London, and as a PPC Team Manager at Kindred Group from 2016 to 2018. His experience includes managing PPC campaigns and leading teams to achieve performance goals.
Education and Expertise
Angelo Di Lascio holds a Bachelor's degree in Business/Managerial Economics from Università degli Studi di Napoli Federico II, where he studied from 2008 to 2011. He furthered his education with a Master of Arts in Marketing and Communication from Università Ca' Foscari Venezia, completing his studies from 2011 to 2014. His academic background provides a solid foundation for his work in performance marketing and acquisition.
Leadership and Strategic Influence
In his career, Di Lascio has presented business and marketing plans directly to the Chief Marketing Officer (CMO) and Chief Commercial Officer (CCO), influencing strategic directives and initiatives. He has led global partnerships with major industry players such as Google, Meta, Snapchat, Twitter, Xandr, and Appsflyer, shaping innovative product marketing strategies. His leadership extends to organizational design projects aimed at creating high-performing teams.
Published Work
Angelo Di Lascio is the author of 'The Dragon's Sweet Tooth: Il Marketing Dei Prodotti Alimentari In Cina.' This book analyzes the cultural specificities of the Chinese food and confectionery market, reflecting his expertise in marketing and communication within diverse cultural contexts.