Ben Heiser
About Ben Heiser
Ben Heiser serves as the Head of Digital U.S. at Kindred Group plc, bringing extensive experience in digital and social media strategy. His background includes roles at Ogilvy, Hiccup NY, and DRUM Agency, where he developed content marketing campaigns focused on audience engagement.
Work at Kindred Group
Ben Heiser serves as the Head of Digital U.S. at Kindred Group plc, a position he has held since 2021. In this role, he focuses on digital strategies that enhance the company's online presence and engagement in the U.S. market. His responsibilities include overseeing digital marketing initiatives and ensuring alignment with the company's business objectives.
Previous Experience at Ogilvy
Heiser worked at Ogilvy in various capacities. He served as a Senior Social Strategist from 2019 to 2021, where he developed strategies for social media campaigns. He also held the position of Senior Integrated Media Strategist for a brief period in 2021, contributing to integrated marketing efforts within the New York City Metropolitan Area.
Background in Content Strategy
Before his tenure at Ogilvy, Heiser was a Content Strategist at Hiccup NY from 2017 to 2018. His role involved creating content that resonated with target audiences. He also worked as a Copywriter at Hiccup NY from 2015 to 2017, further developing his skills in copywriting and content creation.
Education and Expertise
Heiser studied at Fordham University, where he earned a Bachelor of Science (BS) in Marketing from 2009 to 2013. His educational background, combined with his strong copywriting skills, informs his approach to digital and social media strategy, allowing him to create impactful content that meets audience needs.
Career Progression and Early Roles
Heiser began his career as a Junior Copywriter at UMarketing from 2013 to 2014. He then progressed to a Copywriter role at the same agency from 2014 to 2015. Additionally, he worked as a Digital Strategist at DRUM Agency from 2018 to 2019, where he developed comprehensive content marketing campaigns that aligned with business goals.