David Wilson
About David Wilson
David Wilson serves as the Head of Account Management for the UK at Kindred Group plc, where he has worked since 2018. He has extensive experience in customer relationship management and marketing within the gambling industry, having held various roles at notable companies such as Betfair and 32Red PLC.
Current Role at Kindred Group
David Wilson serves as the Head of Account Management for the UK at Kindred Group plc. He has held this position since 2018, contributing to the company's strategic objectives in Gibraltar. In his role, he leads the High Net Worth Account Management Team, which operates across multiple countries, including the UK, Italy, and Estonia. Wilson is responsible for setting key performance indicators (KPI) and developing the High Net Worth Customer Relationship Management (CRM) strategy to enhance customer engagement.
Previous Experience in Account Management
Before joining Kindred Group, David Wilson accumulated extensive experience in account management and customer relations. He worked at 32Red PLC as Head of VIP Management from 2016 to 2018, and at Boylesports as VIP Operations Manager from 2015 to 2016. His tenure at Betfair included multiple roles, such as Premium Accounts Manager from 2009 to 2013 and Betfair Poker Irish Marketing Manager from 2005 to 2008. This diverse background has equipped him with a comprehensive understanding of customer engagement strategies.
Education and Qualifications
David Wilson studied at the University of Plymouth, where he earned a Bachelor of Science (Honours) degree in Sociology from 2000 to 2003. His educational background provides a foundation for his work in account management and customer relations, allowing him to understand consumer behavior and market dynamics.
Strategic Initiatives and Compliance
Throughout his career, David Wilson has developed and implemented various strategies focused on enhancing customer experience and ensuring compliance with industry regulations. Notably, he developed a High Value Customer strategy that integrates regulatory frameworks to drive sustainable growth. He also manages the Hospitality & Marketing budget and ensures adherence to the UK High Value Code for customer experience management.
Focus on Responsible Gaming and Sustainability
David Wilson has implemented strategies that focus on sustainability requirements within the gambling industry. He conducts High Net Worth Sustainability Checks to uphold responsible gaming practices. His efforts contribute to the overall goal of promoting responsible gaming while supporting growth in the sector.