Inês Lima
About Inês Lima
Inês Lima is the Head of Content and Social Strategy at Kindred Group plc in London, England. She has extensive experience in content marketing and strategy, with previous roles in Brazil and the UK across various industries.
Current Role at Kindred Group
Inês Lima serves as the Head of Content and Social Strategy at Kindred Group plc, a position she has held since 2021. In this role, she is responsible for overseeing content creation and social media strategies, contributing to the company's digital presence and engagement initiatives. Her work focuses on enhancing brand visibility and fostering community interaction through targeted content strategies.
Previous Experience in Content Strategy
Prior to her current role, Inês Lima held various positions that contributed to her expertise in content strategy. She worked as the Content Strategy Director at Dialect, Inc for six months in 2021. Her experience also includes serving as Head of Digital & Growth at New Content from 2013 to 2016 and as Head of Content & Creative from 2012 to 2013, both in São Paulo, Brazil. Additionally, she was a Creative Strategist at colmeia from 2011 to 2012.
Educational Background
Inês Lima has a solid educational foundation in journalism and marketing. She obtained a BA (Hons) in Journalism from Pontifícia Universidade Católica de São Paulo, studying from 2002 to 2005. She later pursued an MBA in Marketing at FGV - Fundação Getulio Vargas from 2010 to 2012. In 2016, she furthered her education by studying 'Working with Complexity' at Schumacher College, which included the EMK Method from LSE.
Industry Experience and Specialization
Inês Lima has extensive experience across various industries, including tourism, beauty, tech, education, finance, and entertainment. She specializes in creating and managing digital and content marketing platforms, with a focus on developing strategies that engage audiences and drive brand awareness. Her background includes conducting workshops and managing client relations with key stakeholders, enhancing her ability to navigate complex marketing environments.
Professional Journey in Brazil and the UK
Inês Lima began her professional journey in Brazil, where she worked for several years in content-related roles, including five years as Editor-at-large at Editora Abril from 2005 to 2010. She later transitioned to the UK, where she has established herself with legal permission to work. Her diverse background and international experience contribute to her comprehensive understanding of global content strategies.