James Wilson Cert Ddm
About James Wilson Cert Ddm
James Wilson is a Customer Relationship Management Manager at Kindred Group plc, where he has worked since 2020. He develops customer communication strategies and collaborates with various teams to enhance customer engagement and insights.
Current Role at Kindred Group
James Wilson serves as the Customer Relationship Management Manager at Kindred Group plc, a position he has held since 2020. In this role, he develops and implements customer communication and reward strategies that are tailored to specific customer lifecycle stages. He leads ongoing segmentation of the customer base to identify insights and target specific customer segments with tailored campaigns. Wilson collaborates closely with commercial stakeholders and local teams to adapt to changing market conditions and support their objectives.
Previous Experience at Kindred Group
Before his current role, Wilson worked at Kindred Group plc in various capacities. He was the Bonus and Reward Senior Strategy Executive from 2019 to 2020, where he focused on reward strategies. Prior to that, he served as an Acquisition Executive from 2018 to 2019, contributing to customer acquisition efforts. His experience at Kindred Group spans multiple roles, allowing him to gain comprehensive insights into customer relationship management.
Educational Background
James Wilson has a solid educational foundation in marketing and management. He studied at Newcastle University, where he earned a Bachelor of Science degree in Marketing and Management with a study abroad component from 2012 to 2017. Additionally, he attended Toulouse Business School, achieving a Bachelor's Degree in Marketing/Marketing Management from 2015 to 2016. He is also pursuing further education at The Institute of Direct and Digital Marketing, where he is studying Direct and Digital Marketing and has achieved a Certificate in Direct and Digital Marketing since 2017.
Internships and Early Experience
Wilson began his professional journey with various internships and work experiences. He completed a summer internship at Balmoral Asset Management Limited in 2016 and gained additional experience there in 2012. He also worked as a Digital Marketing Executive at Stellar Asset Management Limited for two months in 2017. These early roles provided him with foundational skills in customer engagement and marketing strategies.
Collaboration and Research Initiatives
In his current role, Wilson works closely with customer experience (CX) and data teams to initiate research projects aimed at uncovering customer insights. This collaboration is essential for adapting strategies to meet customer needs and preferences. His ability to manage the local bonus budget also highlights his financial acumen and strategic planning capabilities within the organization.