Joe Jackson
About Joe Jackson
Joe Jackson is a Sponsorship Analyst at Kindred Group plc in London, United Kingdom, where he has worked since 2021. He has a background in audience insights, brand exposure, and media valuation, with experience in various roles within the sports and marketing sectors.
Work at Kindred Group
Joe Jackson has been employed at Kindred Group plc as a Sponsorship Analyst since 2021. In this role, he focuses on analyzing sponsorship opportunities and providing insights to enhance brand exposure. His work involves designing questionnaires to gather audience insights, which aids in understanding market dynamics and consumer behavior. Based in London, United Kingdom, he has contributed to various sponsorship campaigns, leveraging his expertise in media valuation.
Previous Experience in Sponsorship and Insights
Before joining Kindred Group, Joe Jackson worked at MKTG UK as an Insight Assistant from 2019 to 2020. He then transitioned to YouGov Sport as an Analyst from 2020 to 2021. His roles in these organizations involved analyzing data and generating insights related to sponsorship and brand performance. Additionally, he served as a Sports Data Researcher at Sportcal from 2017 to 2018, where he focused on sports-related data analysis.
Education and Expertise
Joe Jackson studied at St. Mark's Catholic School Sixth Form from 2013 to 2015, followed by Loughborough University, where he earned a degree in History and Politics from 2015 to 2019. His educational background has equipped him with critical thinking and analytical skills, which he applies in his professional roles. He possesses expertise in brand exposure and media valuation, enhancing his effectiveness in sponsorship analysis.
Skills and Competencies
Joe Jackson has developed a range of skills relevant to his role as a Sponsorship Analyst. These include project management, account management, and client relationship building. He is experienced in generating new business opportunities and conducting competitor audits, which are essential for strategic decision-making in sponsorship campaigns. His ability to design questionnaires and provide audience insights further supports his analytical capabilities.
Sponsorship Campaigns and Clients
Throughout his career, Joe Jackson has worked on sponsorship campaigns for high-profile clients, including Jaguar Land Rover, Mondeléz, FedEx, Mastercard, and Pandora. His involvement in these projects highlights his capacity to manage significant sponsorship initiatives and deliver insights that drive brand success. His analytical skills contribute to understanding the impact of sponsorship on brand visibility and audience engagement.