Kalev Salla
About Kalev Salla
Kalev Salla is the Director of Product Marketing at Kindred Group plc, a position he has held since 2022. He has extensive experience in product marketing and CRM roles within the company, contributing to product strategies and marketing compliance.
Work at Kindred Group
Kalev Salla has held multiple positions at Kindred Group plc, starting as a Marketing Campaign Manager from 2009 to 2011. He then progressed to roles including Customer Interaction Manager from 2012 to 2014, Head of CRM Strategy from 2014 to 2016, and Head of Product Marketing from 2016 to 2022. Currently, he serves as the Director of Product Marketing since 2022. In this role, he leads the development of product messaging and go-to-market strategies, ensuring compliance with marketing regulations and defining pricing strategies in collaboration with product teams.
Education and Expertise
Kalev Salla studied at Tallinn University, where he earned a degree in Psychology and Advertisement and Imagology from 2005 to 2009. He furthered his education at the Chartered Institute of Marketing (CIM), achieving a Level 6 Diploma in Professional Marketing with a focus on Digital Strategy from 2017 to 2018. He also completed a Level 7 Marketing Leadership Programme Post Graduate Diploma at CIM from 2021 to 2022. His educational background supports his expertise in product marketing and strategic marketing management.
Background
Before his extensive career at Kindred Group, Kalev Salla worked as a Freelance Sports Writer in 2009. He also completed a three-month internship as a Project Manager at Eesti Energia AS in 2008. His early experiences in writing and project management contributed to his skill set in marketing and strategic planning.
Achievements
In his current role as Director of Product Marketing at Kindred Group, Kalev Salla is responsible for market-ready launches and cross-product journeys, utilizing data and insights to inform strategies. He actively monitors the competitive landscape to identify opportunities and threats, which aids in shaping product strategies. His leadership in marketing compliance and pricing strategy further underscores his contributions to the organization.