Lesya Liskevych 🇺🇦
About Lesya Liskevych 🇺🇦
Lesya Liskevych is the Head of Product Analytics at Kindred Group plc, where she has worked since 2022. She has extensive experience in digital analytics, having held various roles in notable companies including Sainsbury's, Groupon, and Barclaycard, and she holds a Bachelor of Arts in Business Management and Marketing from the University of Westminster.
Current Role at Kindred Group
Lesya Liskevych currently serves as the Head of Product Analytics at Kindred Group plc, a position she has held since 2022. In this role, she focuses on leveraging data analytics to enhance product performance and drive strategic decision-making. Her responsibilities include overseeing analytics initiatives that support product development and optimization, ensuring that insights are effectively utilized to inform business strategies.
Previous Experience at Kindred Group
Before her current role, Lesya worked at Kindred Group plc as the Head of Digital Analytics from 2017 to 2022. During this five-year tenure, she was instrumental in developing analytics frameworks that informed digital marketing strategies. Her work contributed to improved customer engagement and enhanced digital performance across various platforms.
Education and Expertise
Lesya Liskevych holds a Bachelor of Arts in Business Management and Marketing from the University of Westminster, where she studied from 2008 to 2011. Her educational background provides a strong foundation in both business principles and marketing strategies, which she applies in her analytics roles. This combination of education and practical experience has equipped her with the skills necessary to drive data-driven decision-making in organizations.
Career Progression and Roles
Lesya has held various roles in analytics and business intelligence throughout her career. She worked as an Interim Head of Digital Analytics at Sainsbury's for 10 months in 2016 and as a Reporting and Insights Lead in the same company for 7 months. Prior to that, she served as a Business Intelligence Analyst at Groupon EMEA and as a Performance Analyst at Groupon UK & IE. Her diverse experience across different sectors has contributed to her expertise in digital analytics.
Contributions to Analytics Practices
Lesya has pioneered advanced A/B testing strategies that have significantly influenced how organizations utilize digital data. She has also redefined data collection methodologies to empower teams in uncovering new insights. Her commitment to fostering a culture of excellence and driving impactful change is evident in her approach to analytics, where she emphasizes the importance of insight-driven decision-making and team development.