Lindsey S.
About Lindsey S.
Lindsey S. is a Senior Content Designer at Kindred Group plc in London, England, with over 10 years of experience in content writing and strategy across various sectors. She has a background in digital content strategy and UX design, and hosts the All-In Design podcast focused on user experience design.
Work at Kindred Group
Lindsey S. has been serving as a Senior Content Designer at Kindred Group plc since 2022. In this role, she focuses on developing content strategies that enhance user experience and engagement. Previously, she worked as a Content Designer at the same company from 2020 to 2022, where she contributed to various projects aimed at improving digital content delivery. Her experience at Kindred Group reflects her commitment to the gaming and betting industry, where effective content plays a crucial role in customer interaction.
Education and Expertise
Lindsey S. holds a BA (Honours, 2:1) in Media and Communications from the University of Lincoln, completed in 2008. She furthered her education by obtaining a University Diploma in UX Design from the UX Design Institute in 2021. Additionally, she has been studying UX Content Research & Testing at the UX Writers Collective since 2021. Her educational background supports her extensive expertise in digital content strategy, UX writing, and user research.
Background
Lindsey S. has over 10 years of experience in content writing and strategy across various sectors, including travel and tourism, hospitality, and technology. Her career began with internships in public relations and marketing, leading to roles in content management and digital marketing. She has worked for notable companies such as Klook, Black Diamond Limited, and Visit California, where she honed her skills in social media and content production.
Achievements
Lindsey S. has contributed to discussions on best practices for collaboration between Content Designers and Product Designers. She has shared insights on creating effective test plans in user research and provided tips for building strong portfolios and CVs for product design roles. Additionally, she hosts the All-In Design podcast, where she explores user experience design topics, including the transition to UX from different career paths and the importance of evidence-based practices in business.