Louise Taylor
About Louise Taylor
Louise Taylor is a Senior CRM Manager at Kindred Group plc, with extensive experience in customer relationship management across various industries. She has held significant roles at companies such as EE, JUST EAT, and GSK, demonstrating expertise in developing customer-centric strategies and lifecycle automation.
Current Role at Kindred Group
Louise Taylor serves as the Senior CRM Manager at Kindred Group plc, a position she has held since 2021. In this role, she focuses on establishing a clear vision for the CRM team and emphasizes the importance of development and coaching to enhance team performance. Her leadership aims to maximize the potential of her team members while driving customer engagement strategies.
Previous Experience in CRM Management
Louise Taylor has extensive experience in CRM management across various organizations. She worked at EE as Head of Campaign Manager from 2018 to 2021, and prior to that, she was the Global CRM Program Manager (contract) at JUST EAT from 2016 to 2017. Her career also includes roles at The Rank Group plc as Senior CRM Manager and Virgin Games as CRM Executive. Each position contributed to her expertise in customer-centric communication strategies.
Expertise in Customer Engagement Strategies
Louise Taylor specializes in developing customer-centric communication strategies that are informed by insights and designed to deliver value across multiple channels. She has a proven track record in lifecycle automation and performance management, particularly in large B2C digital platforms and regulated industries. Her approach is data-driven, focusing on enhancing customer engagement and retention.
Educational Background
Louise Taylor earned a Bachelor's degree in Business Management and Marketing from The University of Hull, where she studied from 2002 to 2005. Her educational background has provided her with a solid foundation in business principles, which she applies in her professional roles to develop effective CRM strategies.
Career Progression in Marketing and CRM
Louise Taylor's career in marketing and CRM began in 2008 at Ladbrokes as a Retention Marketing Executive. She has since held various positions, including eCRM Manager at GSK and Head of CRM at MoneyExpert.com. Her diverse experience across different sectors has equipped her with a comprehensive understanding of customer relationship management and marketing strategies.