Martin R. Beranek
About Martin R. Beranek
Martin R. Beranek serves as the General Manager for Unibet in Germany, Austria, and Switzerland, and is the Founder and Managing Director of Spades Consulting and Forca Marketing. He has extensive experience in sports marketing and business development within the iGaming industry.
Work at Kindred Group
Martin R. Beranek serves as the General Manager for Germany, Austria, and Switzerland at Kindred Group plc, specifically for the Unibet brand. He has held this position since 2018, focusing on strategic growth in the DACH region. His role involves leading the Country Management Team, where he implements business development strategies to enhance Unibet's market presence and success in these territories.
Current Roles and Consulting Work
In addition to his role at Kindred Group, Martin Beranek is the Founder and Managing Director of Spades Consulting, a position he has held since 2022 in Vienna, Austria. He also founded Forca Marketing, where he serves as Managing Director, also starting in 2022. These roles reflect his commitment to consulting and marketing within the industry.
Previous Experience in Marketing and Media
Before joining Kindred Group, Martin Beranek worked as the Marketing & Media Country Manager for Germany, Austria, and Switzerland at bet-at-home.com from 2012 to 2018. His earlier experience includes a position as a Sports Editor at APA – Austria Presse Agentur for one month in 2009 and a role in Media and Communication at VfL Wolfsburg for five months in 2010-2011.
Education and Expertise
Martin Beranek studied at Vienna Business School - HAK I, where he focused on Marketing, Organisation, and Business Informatics, achieving A-level qualifications. He furthered his education at FH Joanneum, earning a Bachelor of Arts (B.A.) in Journalism and Public Relations, with an emphasis on Corporate Communications and Social Media from 2008 to 2011. His educational background supports his expertise in sports marketing and digital marketing.
Background in Sports Marketing
Martin Beranek possesses a strong background in sports marketing and sponsoring, which plays a crucial role in his current position within the iGaming industry. His experience and knowledge in this area contribute to his effectiveness in enhancing brand strategy and customer engagement for Unibet.