Neal Smith
About Neal Smith
Neal Smith serves as the Head of CRM Benelux & Australia at Laithwaites Wine, where he has worked since 2023. He has extensive experience in customer relationship management and data analytics, having held various leadership roles at Kindred Group plc and other organizations.
Current Role at Laithwaites Wine
Neal Smith serves as the CRM Trading Lead at Laithwaites Wine, a position he has held since 2023. Based in Theale, England, he focuses on customer relationship management strategies that enhance customer engagement and drive sales. His role involves analyzing customer data to inform trading decisions and optimize marketing efforts.
Experience at Kindred Group
Neal Smith has held multiple roles at Kindred Group plc, where he currently serves as the Head of CRM for Benelux and Australia since 2021. Prior to this, he was the Head of Customer Bonus & Reward Strategy from 2019 to 2020 and the Customer Relationship Management Team Lead for Western Markets from 2020 to 2021. His tenure at Kindred Group involved developing customer engagement strategies and managing CRM initiatives across various markets.
Educational Background
Neal Smith studied at the University of York, where he earned a Bachelor of Arts in Social Policy. His studies spanned from 2005 to 2009, providing him with a foundation in social sciences that informs his approach to customer relationship management and marketing strategies.
Professional Skills and Expertise
Neal Smith possesses expertise in building lifecycle marketing roadmaps and defining key customer performance indicators. He has a strong background in implementing analytical solutions that support decision-making, including segmentation opportunities and predictive analytics. His skills also extend to programming languages such as SQL and SAS, which he utilizes to enhance data-driven marketing efforts.
Previous Roles and Experience
Before his roles at Kindred Group, Neal Smith worked as a Marketing Insight Analyst at Datalytics from 2010 to 2012 and as an Insight Analyst at Groupe Aeroplan for a brief period in 2010. These positions contributed to his understanding of customer insights and analytics, shaping his career in CRM and marketing strategy.