Nils Andén
About Nils Andén
Nils Andén is the Chief Executive Officer of Kindred Group plc, having held the position since 2024. He has extensive experience in digital marketing and strategic branding, with previous roles at Unibet, GVC Group, and CurrencyFair.
Current Role at Kindred Group
Nils Andén serves as the Chief Executive Officer at Kindred Group plc since 2024. His tenure in this role follows a period as Interim Chief Executive Officer from 2023 to 2024. He has been with Kindred Group since 2020, contributing to various leadership positions, including Chief Commercial Officer for Region 2. His current responsibilities include overseeing the company's strategic direction and operations in London, England.
Previous Experience in the Gaming Industry
Nils Andén has extensive experience in the gaming industry, having held multiple positions at Unibet. He worked as Head of Poker, Head of Sales & Marketing for Unibet Poker, and Chief Marketing Officer from 2012 to 2016. Additionally, he served as Head of Nordics & Benelux from 2009 to 2012. His roles involved managing marketing strategies and expanding market reach in various regions.
Background in Digital Marketing
Andén has a strong background in digital marketing, having worked as Director of Digital Marketing at GVC Group from 2017 to 2019. His expertise includes strategic branding and online marketing, with a focus on media buying and managing advertising budgets. He has also held the position of Chief Marketing Officer at CurrencyFair, further enhancing his skills in digital strategies.
Educational Qualifications
Nils Andén holds a degree in Business from the Stockholm School of Economics, where he studied from 2000 to 2005. He also studied at National Chengchi University, achieving an International MBA with a focus on Business and Chinese from 2004 to 2005. Additionally, he studied Sociology at Stockholm University for a year in 2002-2003. His educational background supports his expertise in marketing and management.
Board Membership at EasyPark Group
Nils Andén has been a Non-Executive Director at EasyPark Group since 2018. In this role, he contributes to the strategic oversight of the company, leveraging his extensive experience in marketing and management. His involvement with EasyPark Group reflects his commitment to enhancing organizational performance and strategic growth.