Rachel Parker
About Rachel Parker
Rachel Parker serves as the Global Head of Always On Customer Marketing at Kindred Group plc, bringing extensive experience in customer retention and growth strategies across various industries. Her background includes leadership roles at notable companies such as BBC Studios, Oracle, and ASOS, where she developed a strong expertise in digital marketing.
Current Role at Kindred Group
Rachel Parker serves as the Global Head of Always On Customer Marketing at Kindred Group plc, a position she has held since 2022. In this role, she focuses on developing and implementing customer marketing strategies that ensure continuous engagement and retention across various platforms. Her leadership in this capacity emphasizes the importance of maintaining a consistent marketing presence to enhance customer experience and loyalty.
Previous Experience in Customer Marketing
Prior to her current role, Rachel Parker held several significant positions in customer marketing. She was the Head of CRM at Flagstone from 2020 to 2021 and at Secret Escapes from 2018 to 2020. Additionally, she served as a Senior Customer Marketing Consultant at Oracle Marketing Cloud from 2014 to 2017. These roles contributed to her extensive expertise in customer retention and growth strategies.
Educational Background
Rachel Parker studied at Esher College in Surrey, where she focused on Fashion Design, Media, and Psychology, achieving qualifications in English from 2001 to 2003. She then attended the University of Leeds, earning a Bachelor's degree in Fashion and Marketing Communications from 2003 to 2006. This educational foundation supports her career in marketing and customer relationship management.
Industry Expertise and Versatility
Rachel Parker possesses a strong background in digital marketing, with extensive experience across various industries, including gaming, finance, travel, and retail. She has worked with high-profile brands such as The BBC, Oracle, ASOS, and Burberry. This diverse experience showcases her versatility and ability to adapt marketing strategies to different market needs.
Achievements in Marketing Strategy
Throughout her career, Rachel Parker has demonstrated a proven track record of implementing successful 'Always On' marketing strategies on a global scale. Her work has focused on customer growth and retention, utilizing her comprehensive understanding of market dynamics to drive effective marketing initiatives.