Simon Teunissen Oligboh
About Simon Teunissen Oligboh
Simon Teunissen Oligboh is a Sportsbook Marketing Strategy Manager at Kindred Group plc, where he has worked since 2019. He has a background in marketing and communications, with previous roles at Kindred Group and TerraCycle, and holds a Bachelor's Degree in Communication.
Current Role at Kindred Group
Simon Teunissen Oligboh serves as the Sportsbook Marketing Strategy Manager at Kindred Group plc, a position he has held since 2019. In this role, he focuses on developing marketing strategies for the sportsbook segment, particularly in the Esports domain. He leads the Unibet Esports Content & Social Media strategy, which emphasizes maximizing campaign profitability through detailed analysis, planning, and execution. His responsibilities also include managing the global promotional and bonus budget for Esports, ensuring alignment with business objectives.
Previous Experience at Kindred Group
Before his current position, Simon worked at Kindred Group plc as the Customer Base Manager for Belgium from 2017 to 2019. During his tenure, he developed and delivered a global Esports marketing strategy that integrated short-term success with long-term product and market vision. His experience in this role contributed to enhancing customer engagement and brand presence in the competitive gaming market.
Career Background at TerraCycle
Simon held two positions at TerraCycle, first as the Benelux Account and Communications Manager from 2015 to 2017, and previously as an intern from 2012 to 2013. In his managerial role, he was responsible for overseeing communications and account management within the Benelux region. His internship provided foundational experience in the sustainability sector, contributing to his professional development.
Educational Background
Simon Teunissen Oligboh studied at the University of Applied Sciences of Arnhem and Nijmegen, where he earned a Bachelor's Degree in Communication from 2010 to 2014. Additionally, he studied at Hogeschool van Utrecht, where he pursued a degree in History Teacher from 2006 to 2010. His educational background has equipped him with skills in communication and strategic thinking, which he applies in his marketing roles.
Skills and Expertise in Esports Marketing
Simon has developed significant expertise in Esports marketing, particularly in strategic management and campaign execution. He champions Esports within the GMS and Commercial departments, providing high-quality training for key stakeholders. His strategic management of Esports sponsorships, including partnerships with teams such as Astralis, demonstrates his ability to align marketing initiatives with business goals.