Stefano Prato
About Stefano Prato
Stefano Prato is a Digital Audience Specialist at Kindred Group plc, where he has worked since 2019. He has a background in management engineering and finance, with previous roles as a marketing analyst and market analyst.
Work at Kindred Group
Stefano Prato has been employed at Kindred Group plc since 2019, currently holding the position of Digital Audience Specialist. His role involves leveraging data analytics to enhance audience engagement and optimize marketing strategies. Prior to this position, he served as a Senior Marketing Analyst from 2017 to 2019 and as a Marketing Analyst from 2016 to 2017. During his tenure, he introduced a framework for A/B testing of Facebook custom audiences and established automated processes for integrating CRM data into the Data Management Platform.
Education and Expertise
Stefano Prato studied at Politecnico di Torino, where he earned a Bachelor's degree in Management Engineering from 2005 to 2009. He furthered his education at the same institution, obtaining a Master's degree in Management Engineering with a focus on Finance from 2010 to 2012. His academic background provides a strong foundation in both engineering principles and financial analysis, which he applies in his current role in digital marketing.
Background
Before joining Kindred Group, Stefano Prato gained experience at ITMedia Consulting. He started as an intern in 2013 for six months in Rome, Italy, and subsequently worked as a Market Analyst from 2013 to 2014 for 11 months. This early experience in market analysis contributed to his skill set in data-driven decision-making and audience targeting.
Achievements in Digital Marketing
Throughout his career, Stefano Prato has made significant contributions to digital marketing practices. Notably, he developed and maintained an API for GDPR consent management, ensuring compliance with data protection regulations. His initiatives have focused on enhancing the efficiency of marketing processes and improving audience targeting through data analytics.