Taija Virtanen
About Taija Virtanen
Taija Virtanen is an Online Marketing Manager at Kindred Group plc, where she focuses on affiliate promotions in sports and poker. With a background in customer development and marketing, she has over a decade of experience in the online gaming industry.
Work at Kindred Group
Taija Virtanen has served as the Online Marketing Manager at Kindred Group plc since 2014. In this role, she focuses on planning and executing affiliate promotions and communications, particularly in the areas of sports and poker affiliates. Her responsibilities include writing the annual strategy for the affiliate side of the business, ensuring it aligns with market needs. Additionally, she organizes partner and customer events as part of the marketing strategy and is involved in quarterly campaign planning aimed at customer acquisition.
Previous Experience in Online Marketing
Before joining Kindred Group, Taija Virtanen held various positions at Ladbrokes Coral. She worked as a Senior Customer Development Executive - Sports from 2011 to 2012, where she focused on customer engagement and development. Prior to that, she served as an International Marketing Executive from 2010 to 2011 and as a Content Internet Operator from 2008 to 2010. Her experience at Ladbrokes Coral provided her with a solid foundation in online marketing and customer development.
Education and Expertise
Taija Virtanen earned a Bachelor's degree in History and Philosophy from the University of Hertfordshire, where she studied from 2004 to 2008. This educational background contributes to her analytical skills and strategic thinking in her current role in online marketing. Her expertise includes affiliate marketing, partnership acquisition, and campaign planning, which are essential for her responsibilities at Kindred Group.
Partnership Development and Negotiation Skills
In her role as Online Marketing Manager, Taija Virtanen is responsible for acquiring new partnerships and negotiating profitable deals with both new and existing partners. Her ability to develop and maintain these relationships is crucial for the success of affiliate promotions and overall marketing strategy. She plays a significant role in analyzing and improving customer flows, user experience, and conversion rates for new customers.