Terry Harding
About Terry Harding
Terry Harding serves as the Director of Analytics at Kindred Group plc, where he has worked since 2013. He leads a team focused on sports book pricing, risk management, and customer segmentation using data analytics.
Work at Kindred Group
Terry Harding has served as the Director of Analytics at Kindred Group plc since 2013. In this role, he plays a vital part in customer segmentation and targeting strategies. Based in London, United Kingdom, he leads a team that focuses on sports book pricing and risk management, utilizing data analytics to inform decision-making. His responsibilities also include overseeing the implementation of fraud detection systems powered by machine learning and the development of recommendation engines aimed at enhancing customer personalization.
Education and Expertise
Terry Harding studied at Swansea University, where he earned a Bachelor of Science degree in Economics from 1990 to 1993. His educational background provides a strong foundation for his expertise in analytics and data-driven strategies. His focus on optimizing customer experience through A/B testing and insights derived from data analytics reflects his commitment to leveraging his academic knowledge in a practical setting.
Background
Terry Harding has accumulated over 11 years of experience in the analytics field at Kindred Group. His role as Director of Analytics involves significant responsibilities that contribute to the company's strategic initiatives. His work encompasses various aspects of data analytics, including customer segmentation, risk management, and fraud detection, showcasing a comprehensive understanding of the industry.
Achievements
In his position at Kindred Group, Terry Harding has been instrumental in implementing advanced analytics techniques, such as machine learning for fraud detection. He has also led initiatives to optimize customer experience through data-driven insights and A/B testing. His leadership in developing recommendation engines has contributed to improved customer personalization, demonstrating the impact of analytics on business outcomes.