Toby Palmer

Toby Palmer

Customer Insights Manager @ Kindred Group

About Toby Palmer

Toby Palmer is a Customer Insights Manager at Kindred Group plc, where he has worked since 2019. He has a background in marketing and research, with previous roles at GfK and MSLGROUP, and holds degrees from Yale College and the University of Worcester.

Current Role at Kindred Group

Toby Palmer serves as the Customer Insights Manager at Kindred Group plc, a position he has held since 2019. In this role, he focuses on analyzing customer data to inform business strategies and improve customer experiences. His work contributes to the company’s understanding of market trends and consumer behavior, which is essential for developing effective marketing strategies.

Previous Experience at Denbighshire County Council

Before his current role, Toby Palmer completed an internship at Denbighshire County Council from 2011 to 2012. This experience provided him with foundational skills in public service and customer engagement, which have been beneficial in his subsequent roles in the private sector.

Education and Expertise

Toby Palmer has a diverse educational background. He studied Business and Marketing at Yale College from 2006 to 2009. He furthered his studies at the University of Worcester, where he earned a degree in Marketing, Advertising, and Public Relations from 2009 to 2013. Additionally, he attended Indiana University of Pennsylvania in 2011, focusing on Social Media and Marketing. His education has equipped him with a strong understanding of marketing principles and consumer insights.

Career Progression and Roles

Toby Palmer has held various roles in marketing and customer insights throughout his career. Prior to his current position, he worked as a Marketing Strategy Analyst at Kindred Group plc from 2018 to 2019. He also served as a Senior Research Executive at GfK from 2016 to 2018 and held positions at MSLGROUP (Publicis Groupe) as both Senior Account Executive and Account Executive from 2014 to 2016. These roles have contributed to his expertise in market research and strategic marketing.

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