Tuomo Paananen
About Tuomo Paananen
Tuomo Paananen is a Senior Optimisation Manager at Kindred Group plc and co-founder of Frigo Finland, where he has worked since 2014. He has extensive experience in digital marketing, content strategy, and project management, particularly in the Finnish market.
Work at Kindred Group
Tuomo Paananen has held multiple roles at Kindred Group plc since 2015. He started as a Content Manager for Finland, where he focused on creating local marketing texts and editorial content to support SEO and campaign success. In 2016, he transitioned to the role of Content & Conversion Manager, followed by a position as Digital Marketing Optimisation Manager in 2017. In 2020, he became the Senior Optimisation Manager. Throughout his tenure, he has launched several digital marketing projects in the Finnish market and played a key role in establishing Digital Marketing Optimisation as a central function for Customer Relationship Marketing.
Experience at Frigo Finland
Tuomo Paananen co-founded Frigo Finland in 2014, where he serves as a Content Strategist and Communications Coordinator. In this role, he has planned and produced content, written copy, and managed social media channels for a disc golf application. His efforts aim to promote the sport and enhance its visibility. Paananen's work at Frigo has contributed to the development of the disc golf community and the application’s user engagement.
Education and Expertise
Tuomo Paananen's educational background includes a Bachelor of Arts (BA) with Honours in Journalism from The University of Stirling, completed from 2010 to 2014. He also studied at HEO School of Media, where he earned a Diploma in Journalism during 2009 to 2010. Prior to that, he attended The Upper Secondary School of Nummela, achieving his Matriculation examination from 2002 to 2005. His academic qualifications support his expertise in content creation, digital marketing, and communications.
Project Management and Digital Marketing Skills
Tuomo Paananen possesses extensive experience in project management and digital marketing. He has optimized conversion rates through A/B testing and collaborated closely with the Web Analytics team. His responsibilities have included managing the Finnish website across various products, ensuring effective support for SEO initiatives and campaign success. His skills in digital marketing and conversion optimization are integral to his roles at Kindred Group and Frigo Finland.