Allison Di Barba
About Allison Di Barba
Allison Di Barba is a Senior Social Media Manager with extensive experience in social media marketing across various companies. She has held positions at notable organizations such as Grubhub, Lyft, and Time Out North America, and currently works at Kinship.
Current Role at Kinship
Allison Di Barba serves as the Senior Social Media Manager at Kinship, a position she has held since 2023. In this role, she is responsible for developing and implementing social media strategies that enhance the brand's online presence. Her expertise in social media management is utilized to engage audiences and drive brand awareness.
Previous Experience in Social Media Management
Prior to her current role, Allison held various positions in social media management. She worked as a Senior Manager for Social Media & Influencer Marketing at Grubhub from 2021 to 2023. Before that, she was a Social Media Specialist for Bikes & Scooters at Lyft from 2019 to 2020. Her experience spans multiple industries, providing her with a diverse skill set in social media strategy.
Early Career and Internships
Allison began her career with several internships that laid the foundation for her expertise in digital marketing. She interned at Warner Bros. Records in 2013 and RED Distribution in 2014. These roles provided her with initial exposure to social media and publicity, which she built upon in subsequent positions.
Educational Background
Allison Di Barba earned her Bachelor's Degree in Communication Sciences from Penn State University. This educational background equipped her with the knowledge and skills necessary for effective communication and social media strategy development.
Career Progression in Social Media
Throughout her career, Allison has progressed through various roles in social media. She served as a Senior Social Media Editor at Time Out North America from 2016 to 2018 and as a Branded Social Media Strategist at Elite Daily in 2016. Her career reflects a consistent focus on enhancing brand visibility through effective social media practices.