Allison Roddy
About Allison Roddy
Allison Roddy is a Partner and Field Marketing Manager with extensive experience in planning and executing marketing campaigns. She holds an MBA from the University of Illinois at Urbana-Champaign and has worked in various marketing roles across multiple companies, focusing on value-add marketing and support for small businesses.
Work at Kinship
Allison Roddy serves as the Partner & Field Marketing Manager at Kinship, a position she has held since 2021. In this role, she focuses on value-add marketing and supports small businesses through various initiatives. Her responsibilities include managing seasonal marketing programs and developing sell-in and sell-through tools. She operates remotely while being based in Philadelphia.
Education and Expertise
Allison Roddy is pursuing a Master of Business Administration (MBA) at the University of Illinois at Urbana-Champaign, which she began in 2022. She holds a Bachelor of Science (B.S.) in Business Marketing and Graphic Design from Seton Hall University, completed in 2012. Additionally, she earned a Bachelor's degree in Marketing from the Dublin Institute of Technology in 2011. Her expertise includes logistics planning, strengthening ROI in marketing strategies, and executing marketing campaigns.
Professional Background
Allison Roddy has a diverse professional background in marketing. She worked at MTV Networks as a Nickelodeon Digital Production Intern in 2012. From 2010 to 2021, she held various marketing roles, including Brand Marketing Manager at Almo Corporation and North America Marketing Activation Associate Manager at The Rockport Company. Her experience also includes positions at Hamlyn Senior Marketing and Polartec, where she focused on marketing communications.
Skills and Tools Proficiency
Allison Roddy possesses a range of skills essential for effective marketing. She is proficient in using software tools such as Adobe InDesign, SAP, Mailchimp, Constant Contact, and Google Analytics. Her capabilities include maintaining copy grids, streamlining social media content, and executing photo shoots as part of marketing campaigns. She has a strong focus on managing and executing seasonal marketing programs.
Previous Work Experience
Prior to her current role, Allison Roddy accumulated significant experience in marketing. She worked as a Promotions Intern at The Camden Riversharks in 2010 and served as Marketing Manager at Hamlyn Senior Marketing from 2013 to 2014. At The Rockport Company, she held two positions: North America Marketing Activation Associate Manager from 2016 to 2019 and Brand Marketing Manager for various brands from 2019 to 2020.