Jackie Yantachka
About Jackie Yantachka
Jackie Yantachka serves as the Director of Research & Insights at Kinship, where she specializes in custom primary research and survey design. With a background that includes roles at Ipsos and Hall & Partners, she has extensive experience in qualitative and quantitative research methodologies.
Work at Kinship
Jackie Yantachka serves as the Director of Research & Insights at Kinship, a position she has held since 2021. In this role, she specializes in custom primary research, focusing on survey design and management. Jackie collaborates with teams to synthesize qualitative insights derived from focus groups and in-home observations. Her expertise includes utilizing advanced methodologies such as MaxDiff and conjoint analysis to enhance research projects. She emphasizes insight analysis and the reporting of research results, contributing to the strategic objectives of Kinship.
Education and Expertise
Jackie Yantachka earned her Bachelor of Science (B.S.) degree in Advertising with a minor in Psychology from the S.I. Newhouse School of Public Communications at Syracuse University, studying from 2008 to 2011. Additionally, she participated in a semester abroad program at The University of Queensland in 2011. Her educational background supports her expertise in research methodologies, particularly in survey design, statistical regression, and data analysis techniques.
Background
Jackie Yantachka has a diverse professional background in research and insights. She began her career as a Creative Marketing Intern at Place Creative in 2010. Over the years, she held various positions, including Senior Research Associate at SourceMedia and Account Executive at Hall & Partners. Jackie also worked as a Senior Account Manager and Director at Ipsos in North America, where she developed her skills in brand health tracking and campaign evaluation. Her experience spans multiple roles, enhancing her capabilities in quantitative research.
Achievements
Throughout her career, Jackie Yantachka has developed a strong focus on continuous brand health tracking and campaign evaluation. She has contributed to various research projects utilizing a wide range of online quantitative methodologies. Her proficiency in concept and copy testing, path to purchase modeling, and segmentation has been instrumental in delivering actionable insights for clients. Jackie’s ability to synthesize qualitative insights and apply advanced analytical techniques has positioned her as a valuable asset in the field of research.